Product Description
Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Online Advertising, Pay Per Click, Search Advertising, Semantic Targeting, Pop-Up Ad, Cost Per Action, Semantic Advertising, Contextual Advertising, Cost Per Engagement, Desksite, Hover Ad, In-Text Advertising, Paid Inclusion, Keyword Advertising, Predictive Behavioral Targeting, D… More >>