Google Ad Words is the most effective means of driving targeted traffic to your website. It’s not even wrong to say that Google is the ultimate advertising channel because its tools are broader than other platforms. Because of this, it’s the most sensible testing ground for PPC management. It not only provides the most thorough and hearty reporting and management system today, but it permits you to get your website published on the first page of the search results for practically any keyword you can think of. When marketing on Google, here’s what to keep away to aid you in your Ad Words campaign.
1. Bidding too high. Although being on top would get you the most clicks, but the question is, are these legitimate clicks? Most internet surfers click on the most obvious ad, ads that are on the top position, without reading them first. And, if you don’t have a predetermined data indicating a high bid return with a positive ROI, you should fix your bids to the least so that not to overbid comparative to your profit potential. You may not be capable of driving in a lot of targeted traffic to your site, but prior to going deeper into your niche, you can collect CPC and conversion data.
2. Implying that the product is free. Only sales pay your bills and not traffic only, just in case you forgot. Don’t do the same mistakes of inexperienced publishers by luring in potential clients by indicating that their product or service is free. You’d end up paying for unwanted clicks from this click-through if you do. A successful Google advert entices not only the right traffic, but changes visitors into buyers.
3. Bidding on generic keywords. Without creating any conversions, generic keywords can eat a lot of your advertising fund. Your Google ad need to be tightly targeted to your customer’s buying habits, and not invite searchers who don’t know what they want and are still in the research phase.
4. Laying down a minimum daily budget. Although a lot of people suggest that you start your campaign with a low daily budget while you work your way around Google Ad Words, however, if you set a very low daily budget, your ad won’t pop out with every search query that is made with your keywords. It’s best to establish your daily budget about 5 times the rate that Google recommends, and supervise your PPC campaign daily.
5. Leaving the content network on. This is the most common blunder advertisers do. Turning on the content network can incur big dollars on the content network very quickly while not getting very high traffic in return. So, unless you have great advertising experience, it’s best to turn off the content network.
6. Directly linking to a merchant’s website. (For Affiliate Advertisers) Direct linking doesn’t allow the opportunity of pre-selling your visitors and you could waste a lot of money if your merchant’s website doesn’t convert. Rather than direct linking, create a landing page for a specific product or service where you can pre-sell and endorse related products at the same time to give higher conversions.
Before grabbing additional exposure through other means, start with Google and then move on to other PPC search advertising platforms using the data and statistics of traffic patterns you’ve gain from Google Ad Words. However, you’d better not screw up because if you don’t know how to find your way in Google’s system, you’d end up spending a whole lot more than earning from your clicks. So, avoid these 6 common mistakes and you will be on your way to PPC internet advertising success.
Rosamay is a honored writer for various SEM industry authorities. She has spent the better part of her last 5 years announcing events, statistics, strategies, and other news. Claire Jovellar has been accredited globally with degrees from French-Canada and the Philippines. She speaks 4 languages and teaches English literature. Claire Jovellar is expected to play a big part in internet marketing journalism for years to come.